Samsung fans, mark your calendars: the tech giant is officially holding its next Galaxy Unpacked event on February 25, 2026, at 10 a.m. PT in San Francisco. While Samsung hasn’t dropped every detail, the company has all but confirmed that the highly anticipated Galaxy S26 lineup—including the S26, S26+, and S26 Ultra—will be the main attraction.
The Countdown to Galaxy S26: What to Expect
The Unpacked event’s timing lines up perfectly with months of leaks and rumors, and Samsung even referenced “activities before and during/after Galaxy Unpacked” in a recent contest, all but confirming the S26 reveal. If history repeats, an official announcement could land any day now. Even more exciting? The new devices are expected to go on sale March 11, giving eager buyers just over two weeks to prepare.
So what’s new this year? The Galaxy S26 Ultra is reportedly getting the biggest hardware boost, finally addressing calls for upgraded camera sensors to match competitors. It’s also expected to add proper Qi2 wireless charging support. Under the hood, the entire S26 lineup is rumored to run on the fresh Snapdragon 8 Elite Gen 5 chip, with more RAM and storage options across the board.
Pre-Order Perks and More
If you’re itching to be first in line, Samsung’s already letting users reserve their new phones on its website, AT&T, and Best Buy—even before the official announcement. Early birds can snag a $30 credit and get a shot at a $5,000 Samsung.com gift card. When the pre-orders open, Samsung is dangling up to $900 in extra savings with an eligible trade-in, or a flat $150 off with no trade-in required.
But that’s not all Samsung’s cooking up. Alongside the S26 series, the company is rumored to debut the Galaxy Buds 4 and Buds 4 Pro, featuring a new design, head gesture support, and an Ultra Wideband chip for easier tracking with Google Find Hub.
For those itching to see what’s next, Samsung will livestream the Unpacked event on its YouTube channel, newsroom, and website. And with the S26 Ultra’s new camera system and upgraded internals, this year’s flagship could be the one to beat.
