Honda is gearing up for a bold comeback in India, betting on its iconic nameplates to drive excitement back into its lineup. Leading this charge is the much-anticipated Honda Prelude Hybrid Coupe, which will re-enter the Indian market in early 2026. Priced at an estimated Rs 80 lakh, the Prelude will be Honda’s most premium “halo” model here yet—a strategic move as the brand pivots toward a more upscale image.
The new Prelude isn’t just about nostalgia. Under the hood, it’s powered by Honda’s advanced e:HEV hybrid system: a 2.0-litre Atkinson-cycle petrol engine churning out 149 hp, working in harmony with robust electric motors. The setup translates to a healthy 200 hp and 315 Nm of torque, enough to whisk the car from 0 to 100 km/h in under 7 seconds. While it doesn’t go all-out like the track-bred Civic Type R, the new Prelude is squarely focused on delivering a fun, powerful drive for those who crave more than just daily commuting.
For the Indian market, Honda’s adding a local twist—making sure the Prelude meets E20 fuel compliance standards. This means it’ll run efficiently on ethanol-blended petrol, a nod to fast-changing fuel norms in India.
Honda’s Premium Push: Prelude, ZR-V Hybrid, and Honda 0
The Prelude isn’t Honda’s only ace up its sleeve. Alongside it, the ZR-V Hybrid crossover will arrive near the end of 2026, bringing a practical yet premium touch with its 180 hp hybrid powertrain and all-wheel drive. And in mid-2027, Honda will crown its fresh line-up with the imported Honda 0 SUV—a fully electric flagship promising an 80–100 kWh battery, roughly 500 km of range, and tech-packed interiors. This trio isn’t just about sales numbers; they are meant to be “halo” products, reinforcing Honda’s commitment to innovation and the premium segment.
Honda’s new strategy marks a dramatic shift from its earlier mass-market days. The brand famously lost some of its sheen in India’s crowded auto space, but now, like a phoenix from the ashes, aims to dial up desirability again. By importing standout models as CBUs (Completely Built Units), Honda hopes to reclaim the aspirational and emotional connect that cars like the Accord, CR-V, and Civic once enjoyed among Indian enthusiasts.
The challenge, though, is to ensure these imports aren’t just a flash in the pan but represent a sustained, upmarket push. The expected high prices could limit their reach, but Honda is betting these offerings will enhance its brand image—and possibly lay the groundwork for a broader premium portfolio down the line.
