Google is aiming to steal the hardware spotlight this year with the global launch of the Pixel 10 series at its “Made By Google” event in New York today, August 20, 2025. The tech giant didn’t just unveil new gadgets—the event, which kicked off at 1PM ET (10AM PT), also featured a star-studded guest list including Steph Curry, Jimmy Fallon, Lando Norris, and the Jonas Brothers.
Four New Phones—and a Foldable Flagship
Today’s lineup marks a major expansion for Google’s smartphone portfolio. The company announced four models: the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and, grabbing the most attention, the foldable Pixel 10 Pro Fold. This marks Google’s boldest move yet into the high-end foldable market—a segment still dominated by Samsung.
Pricing leaks ahead of the event gave us a peek at what buyers can expect to pay. The regular Pixel 10 (128GB) is expected to be priced around Rs 74,999 in India; U.S. pricing wasn’t fully confirmed but should hover near past generations’ levels. For those wanting top-tier specs and storage, the Pixel 10 Pro XL starts at $1,199 for the 256GB version, goes up to $1,319 for 512GB, and tops out at $1,549 for a massive 1TB. The foldable flagship, Pixel 10 Pro Fold, is rumored to start at $1,799 (256GB), with higher-tier versions reaching $2,149 for 1TB—making it one of the priciest Pixels ever.
More Than Just Phones—Wearables and AI Features
But it wasn’t all about smartphones. Alongside the Pixel 10 series, Google unveiled the Pixel Watch 4 and new Pixel Buds 2a earbuds. The company teased potential upgrades like Qi2 magnetic charging and even suggested that the Watch 4 now charges on its side—a quirky design change sure to spark debate among fans.
Of course, AI stole some of the spotlight as well. A leaked French ad ahead of launch showed off new artificial intelligence-powered camera features for the Pixel 10 phones, though details remain under wraps until hands-on reviews roll in.
With official live streams in multiple languages—including American Sign Language—Google made sure everyone could tune in. And with celebrities on stage (and possibly snacking behind-the-scenes), this year’s Made By Google event was as much about entertainment as it was about hardware innovation.
